The Prince of Wales will visit flood-hit communities today.
Charles will be introduced to local residents, farmers and members of the emergency services who have been affected by the recent flooding on the Somerset Levels.
Among the places the prince will visit are the village of Muchleney, which has been cut off for a month, and a local farming family at Langport, where he will see damage caused by the flood waters.
The area has seen some of the worst flooding in living memory, with whole villages cut off and hundreds of homes and business flooded.
There has been growing discontent in the county, where criticism has been levied at the Government and environment officials for not doing enough.
The Prince's visit comes as it has emerged that thieves have been targeting flood victims in the area.
Charles, who has a long-held commitment to supporting Britain's hard-pressed rural areas, is carrying out the visit as patron of the Prince's Countryside Fund.
The fund allocates grants to rural projects twice a year and also reserves a portion of its income to be used in times of crisis.
Yesterday, a cheaper helpline for flooding victims was opened for calls from the public after David Cameron overruled quango bosses who said it was "not appropriate" to publicise it during a flooding crisis.
The new Floodline number - 0345 9881188 - was released after complaints that callers were being charged up to 41p a minute to call the existing Environment Agency helpline on the premium rate number 0845 9881188, with the money going to a private firm.
The 0345 number had already been set up and was operational as part of a wider Whitehall move away from pricier 0845 numbers, but the EA said it was not promoting it "proactively" to avoid confusion.
But Downing Street said Mr Cameron wanted use of the premium number to be ended "as quickly as it possibly can be", and it was later revealed that the new helpline was open for calls.
A spokeswoman for the Environment Agency said they had "never made any money" from the 0845 number adding the full switch to 0345 9881188 will take place as soon as possible.
Telecommunications watchdog Ofcom encouraged all public bodies to use 03 numbers, which are charged at the same rate as calls to 01 or 02 "geographical" numbers and must be included within "free call" bundles in phone packages.
Calls to 03 numbers cost between 0p-10p per minute from landlines and 10p-40p from mobiles, though most mobile users will pay at the lower end of this range.
Environment Agency chairman Lord Smith said he had not visited the Somerset Levels since they were submerged and admitted "we probably have not done as much as we should have done" to dredge the area's rivers.
He told Sky News: "I haven't yet been, in the last four weeks, to the Somerset Levels but I have been to the Somerset Levels on three occasions in the course of the last year and will be going back there."
He acknowledged that dredging of the Tone and Parrett rivers would have to be "an element" of plans to manage the flood risk in future.
Further flooding is expected as high sea levels, strong winds and large waves combine to increase the risk in coastal regions.
Severe flood warnings are in force along the River Severn, while further heavy rainfall could see flooding for much of south-west and southern England.
The River Severn in Shropshire, Telford and Wrekin, Worcestershire and Gloucestershire, the Frome and Avon in Dorset, the River Thames and its tributaries in Oxfordshire, west Berkshire, Reading, Slough and Hampshire, and the Medway in Kent could all be affected.
Since Friday evening, more than 87,000 homes have been protected from flooding, with 74,000 properties sent a free flood warning. Around 220 homes have been flooded.