Most voters believe they would be no better off financially under a Labour government, polling has found.
Around a third of voters - 32% - think the opposition would leave them with less cash in their pockets while nearly the same amount - 31% - said they would be "much the same as I am today".
A quarter of adults believed they would have more money, the YouGov survey for the Sun found.
Labour leader Ed Miliband's electoral strategy is based on the so-called "cost of living crisis" and has included a pledge to cap energy bills for 20 months if he wins in 2015.
According to the research, confidence in the party's ability to handle the economy is low, with 42% believing it would be in a worse state if Labour had won last time.
Overall the Conservatives are on 35%, Labour on 39%, Ukip on 11% and the Lib Dems on 9%, the Sun reported.