Self-professed "massive international superstar" Carl Froch is ready to put on a show against George Groves in their eagerly-awaited November 23 clash.
The bitter rivals will go toe to toe at the Phones4U Arena in Manchester and Froch, who will defend his WBA and IBF super-middleweight belts, goes into the bout in confident mood.
"I've become a massive international superstar," he said at a press conference.
"The fights I'm involved in are always big fights, that's because I always do the business and turn up ready.
"It's down to me and my coach, Rob McCracken, to do the hard work and get stuck in in the gym.
"We're starting this afternoon, we've been on it for three or four weeks already."
The 20,000 tickets for the fight sold out in under 11 minutes.
And while that may be testament to the lure of an all-British world title bout, Froch added: "I don't know about 'us two', it's all about me really.
"If George Groves was fighting somebody else, I don't think he'd have sold out this arena in 10 minutes.
"This fight is potentially a massive banana skin for me, to lose to somebody like George Groves could be curtains on my career and I don't want to turn it in yet.
"I need to do the business and do in style. It's not just about winning, it's about how I win."
And he left little doubt over how he intends to do so.
"I cannot see this fight going the distance," he warned.
"I think George Groves is going to adopt a style of 'hit and run' and then if he gets through it, when he loses on points he'll say he can come again.
"But at some stage you're going to get pinned in the corner or against the ropes.
"And when I'm unloading shots - you've seen it against Lucien Bute, Mikkel Kessler - they fold. It's painful and it's exciting to watch.
"At some stage George Groves is going to have to stand in front of me and fight for survival.
"He's going to have a visit to the canvas, and I don't think he's going to be getting back up.
"And if he does get back up, he will be getting smashed straight back down again.
"Trust me, believe me: this fight is ending by KO. I am knocking out George Groves - in style."