Hot Spot inventor Warren Brennan is calling on all international cricketers and their bat manufacturers to dispense with the use of protective coating.
It is an age-old practice to patch up favourite bats with tape, but it seems Brennan's gripe is with the more modern trend for bats to be initially supplied with added protection around the edges.
Brennan believes the application of an extra coating is adversely affecting the method by which his thermal-imaging technology detects bat-on-ball contact, to assist with the International Cricket Council's decision review system.
The third-umpire process has been a vexed one throughout the ongoing Ashes series, culminating two days ago in the suggestion - universally denied - that players are trying to 'cheat' it by applying silicone tape to their bats.
Brennan's company has conducted its own tests in the past week and believes the protective coating - typically attached only to the front edge, nearest the bat face - has become a problem.
The statement read: "BBG Sports' own internal testing over the past three days utilising the latest generation of cricket bats has, in their opinion, provided conclusive findings.
"The type and thickness of the protective coating unquestionably affects the thermal signature of the Hot Spot system. In layman's terms, the protective coating definitely diminishes Hot Spot marks."
Most new bats have the extra protection as a standard feature.
"BBG Sports observed that the majority of bats had some form of protective coating that would wrap around on to the edges of the bat," the statement added.
"Strangely enough, this protective coating would cover only half of the edge of the bat and not the entire edge of the bat.
"BBG Sports believed this could cause the front-edge of the bat to have a different thermal signature than the back-edge of the bat.
"BBG Sports believes that in order to achieve optimum Hot Spot results then the removal of protective coating from bats' edges needs to occur.
"This will allow for the best thermal signatures between cricket balls and natural timber cricket bats."