Jan 25 2013 By Cheryl Mullin
THE head of the BBC has paid tribute to an employee who died after his car plunged into a river as he and his wife took their children to school.
David Cox, 42, and his wife Ruth were driving their children Tess, 11, and Ioan, nine, in separate cars on the school run yesterday morning when they both skidded off a narrow path and into the River Wye.
Tess managed to escape her father’s Toyota Aygo and get safely to the riverbank but Mr Cox died after being trapped in the car for about 40 minutes.
Neighbours launched a desperate rescue attempt to try to free Mr Cox from the vehicle. He later died in hospital.
Mrs Cox, 39, and Ioan got out of their Toyota Rav 4 unharmed after it also veered off the bridle path, which runs near the Monsal Trail, north of the A6 in Derbyshire, and into the water.
Acting BBC director general Tim Davie praised Mr Cox’s role in the corporation’s coverage of the London 2012 Olympic Games.
He said: “We are very sad to learn of David’s tragic death. He was a popular member of the Future Media team in Salford and had been key to the success of the red button service during the Olympics in the summer.
“Our thoughts are with his family, friends and colleagues here at the BBC at this difficult time.”
Roux Joubert, BBC head of TV and mobile platforms, said: “David was an important member of the team and played a central role in the department.
“He will be sorely missed by everyone here and our thoughts are with his family at this time.”