Football has reached a new dimension for thousands of fans with the launch of the first game to be shown live in 3D.
Saturday's top of the table clash between Manchester United and Chelsea was broadcast live by Sky in 3D in more than 1,000 pubs.
So supporters across Britain and Ireland donned 3D specs, declaring the new technology "the future of football on TV".
And The Firbank pub in Newall Green, just five miles south of Old Trafford, was crammed to the rafters with United fans to watch their team take on Chelsea. Hundreds of drinkers made a spectacle of themselves, donning plastic black-rimmed 3D glasses to watch the match on specially-adapted TV screens.
Tom Murphy, 49, a former Old Trafford season ticket holder, said: "I think it's fantastic, just amazing, the next best thing to being at the match. I thought it was a bit of joke at first, I remember when you used to get the specs out of the paper and watch 3D at home, but this is nothing like it.
"When the ball came towards the camera I put my hands out to catch it, I almost spilled my pint. Everybody looks like Roy Orbison with these glasses on though, I started singing Pretty Woman but half of them in here were too young to get the joke."
Jordan Fleury, 19, a trainee football coach, said: "It's the next best thing to being there, you feel like you are at the match. It looks like I'm actually there. It just makes the experience a whole lot better. The beautiful game just go more beautiful."
Sky will be showing another five Premiership games before the end of the season, starting with the Red Devils' clash with Blackburn next weekend then the big derby against Manchester City.
Sky expects more pubs and clubs to sign up to get the 3D service in future, but do not have the rights to broadcast the World Cup in this format in the summer.
The service will also be expanded to home TVs later in the year.