Developers reveal new look apartments for New Brighton

Feb 23 2011 by Liam Murphy, Heswall News

LIVERPOOL-BASED developers Neptune have revealed the final piece of the jigsaw which will see their massive redevelopment of the New Brighton seafront completed.

The company has radically redrawn the apartment block to become an entirely residential development.

Despite criticism, Neptune’s development director Rob Mason insisted a solely residential scheme would be more attractive to purchasers.

The original “Rococo Square” complex at the end of Victoria Parade was initially intended to be part of the first phase of the Neptune development, which included the much-lauded Floral Pavilion theatre and conference centre.

However, delays mean Neptune are now well progressed with the second phase of the £70m regeneration of the Wirral seaside town, but the Victoria Gardens flats have not been built.

The new plans are for 24 substantial flats, each with a parking space – reduced from 37 apartments – plus 13 parking spaces reserved for the theatre next door. Instead of one and two-bedroom homes, the new scheme will include larger apartments, up to four bedrooms, and potentially making them more attractive to families.

The application for the revised apartment block was submitted earlier this year, and Mr Mason said it has since been amended after public comment.