Bromborough butchers wins prestigious awards

Feb 2 2011 By Clare Walsh

A BUTCHER from Bromborough has won a prestigious award after impressing judges at the BPEX Product Evaluation Roadshow.

Muff’s of Bromborough on Allport Lane was awarded the Champion title for their Steak, Ale and Mushroom Pie in the speciality hot eating pie category.

In addition, the butcher also won an impressive six gold and two silver awards at the event which was held in Bolton at the Reebok Stadium.

John Muff, deli manager and third generation of the family to be part of the business, said: ‘’We have around eight to ten pies available at any time. Our steak, ale and mushroom pie is one that we have been making for the last 3 years. It’s a popular product – who doesn’t love a traditional Steak and Ale Pie?’’

Muff’s were among 62 competitors from the North West to submit more than 260 products for judging.

The butcher won gold awards for their pork, ham and turkey pie with red current jelly and their beef and tomato sausages, among others.

Customers of the shop are said to be ‘’over the moon’’ about the awards.

BPEX butchery and product development manager Keith Fisher said: ‘The feedback from judges is that butchers in the region continue to raise the bar when it comes to producing fantastic meat products – Muff’s of Bromborough have clearly proven this and we congratulate them on their success.’’

The BPEX event recognises and rewards product excellence and innovation among butchers.

Twelve categories are judged with overall appearance, size, colour, texture, taste and smell among the criteria used by judges.

Muff’s of Bromborough are a long established family butchers who have been in business for 50 years.

They have won an array of British and European awards and some of their products have featured on various television programmes such as The Good Food Show and Granada Reports.