A MISSING Merseyside man was found dead at a North Wales beauty spot.
Stephen Masters was least seen at his home in Banks Road, West Kirby, Wirral, at around 11.30pm last Friday.
He had no contact with family or friends since.
Police understood he had left his home in his blue Saab 9.3 SE Turbo.
The 49-year-old digital marketer was believed to be a frequent visitor to areas of Wirral and Cheshire as well as North Wales, London and the Lake District.
Yesterday morning North Wales police were informed a man's body had been seen in a deep gully above the Rest and Be Thankful cafe on the Great Orme in Llandudno.
Officers were joined by the coastguard cliff rescue team as well as search dogs.
A helicopter unit from RAF Valley was called in to assist in recovering the man due to the difficult terrain.
They winched up the man's body, which was taken to a hospital in Bangor.
A Merseyside Police spokesman said: “Following an appeal for information about 49-year-old Stephen Masters, officers can confirm his body was found in Llandudno.
“A post-mortem will take place to establish the cause of death and his next of kin have been made aware.”
A North Wales Police spokesman added the death was not being treated as suspicious and the coroner had been informed.