Eco-fashion to help Wirral woodland

Jun 2 2010 by Jade Wright, Birkenhead News

WIRRAL fashionistas are being challenged to help reach a fundraising milestone of £1 million by buying from the Woodland Trust fashion range found in the Dorothy Perkins store in Birkenhead.

Money from sales is being donated to the UK’s leading woodland conservation charity, the Woodland Trust, which will in turn create many acres of new woodland throughout the UK.

Sales of the 2007 to 2009 clothing ranges across the country have already enabled 149,000 trees to be planted in some of the Trust’s 1,000 UK woods.

This year if sales at Birkenhead and Liverpool’s Dorothy Perkins stores raises £300, it will take the nationwide fundraising total to £1 million, which is enough to create woodland the size of more than 250 football pitches.

From May 24, 20% of the collection’s sale price has been be donated to the charity.

The tops and t-shirts are priced between £18 and £22 and the bracelet costs £11. The clothing items are made from 100% organic cotton – having been grown without the use of pesticides or genetically modified seeds and ripened by the sun in a natural environment.

Merseyside has just 3.8% woodland cover compared to a national average of 12% and a European average of 44%.