The new-look Liverpool Daily Post - the smartest way to start your day

Feb 10 2010 by Gary Bainbridge, Birkenhead News

Editor Mark Thomas on the sharp new-look Liverpool Daily Post

HAVE you caught up with the new-look Liverpool Daily Post yet?

The morning newspaper that brings you the best of the region’s news, business, sport, arts, debate and analysis every weekday now has a sharp new style, and a great array of new and stimulating writers.

The Daily Post is 155 years old, and very much part of the fabric of the Liverpool city region. The secret of its longevity is that it has constantly evolved to keep up with the changing world and to stay at the cutting edge of journalism.

Today we would like to introduce you to the next exciting step on that journey.

In your Daily Post today you will find an even stronger mix of agenda-setting coverage of the issues that affect you in your region, the nation and the world.

Our award-winning business team feature more prominently than ever, making the Daily Post an indispensable weapon in the armoury of every successful business executive.

With expanded arts coverage, we bring you all the news, reviews and interviews from the vibrant post-‘08 cultural scene, in more depth than ever before.

News from the city region is at the heart of the Liverpool Daily Post, but now you will find more and better coverage of national and international affairs, and how they impact on you and your life.

New writers who have joined our impressive line-up of thought-provoking and entertaining columnists include:

Jane Costello: A former editor of the Liverpool Daily Post, and now a best-selling author of popular fiction, Jane was born and raised in the city, and in her sparkling new Friday column she reflects on life as a busy working mother. It would be exhausting, if it wasn’t so funny.

Will Batchelor: Writer and broadcaster Will casts his acerbic eye on life and the world in general on his witty new Wednesday page. Beware manglers of the English language, bumbling bureaucrats, and naff celebrities. Nobody is safe from Batchelor’s acid pen.

Ben Hatton: The entrepreneur and driving force behind Liverpool-based Rippleffect, one of Britain's leading digital marketing agencies. He will be bringing his insights on the digital industry to our LDP Creative page on Mondays.

David Higgerson: David is a perceptive, thought-provoking critic of the Westminster scene. His Tuesday “Outside the Bubble” column in the Daily Post is already getting talked about in the corridors of power.

Gary Bainbridge: Life through the eyes of Gary Bainbridge is just a little…different. Don’t take our word for it. Read him, every Wednesday. We dare you not to smile.

But it isn’t just about new faces. We are also delighted to welcome back our old friend Mr Brocklebank, returning from his sabbatical refreshed and recharged to once again trundle the cobbled thoroughfares of our fair city in his Hansom cab with his top hat and cane, casting his monocled and slightly jaundiced eye on current events. They will be choking on their dry martinis in the quangos at that piece of news.

Of course you will still find the excellent work of our established writers.