Wirral traders’ fury at ‘pay to display’ charges

Sep 9 2009 by Carrie Catterall, Birkenhead News

Traders’ fury at ‘pay to display’ charges

A spokeswoman for Wirral Council said: “For many years, businesses have been using the pavements as an extension of their premises by displaying notices, A boards, signs and external shop displays.

“There have been a number of occasions where this has caused significant problems for pedestrians, wheelchair and pushchair users and people with disabilities.

“Many local authorities have adopted a hard line approach by enforcing a complete ban on such items and will seek to have them removed.

“However, Wirral Council understands the importance of advertising for local businesses, particularly in the current economic climate, so has taken a more reasonable approach by assessing each case on its own merits.

“The council sets charges to offset the costs of administrating the application and permit system and resourcing highway enforcement, which ensures that people can use the pavements safely and without obstructions.”