Traders’ fury at ‘pay to display’ charges
SHOPKEEPERS are set to start a petition against Wirral Council who are charging them to put up A boards and signs in the street.
The new conditions and charges apply to all businesses who use A boards, signs or external shop displays to advertise their business.
From now on shop and business owners wanting to display A boards must pay £50 for the first year and then £40 for every subsequent year.
For those wanting a shop display licence, which allows displays to take up a maximum of five square meters outside their business, shopkeepers must pay £75 for the first year and £60 for every subsequent year.
These charges have particularly angered business owners in Banks Road, West Kirby, who have advertised their businesses with shop displays and A boards for years without having to pay a charge.
A group of business owners in the area now say they will be forming a petition against the council.
Tony Dangerfield, owner of Waverly newsagents, West Kirby, has had to apply for a shop display licence.
He said: “I don’t look at this as a licence fee but as another form of tax on small businesses.
“We work to a budget so every additional cost thrown on us in these times has to be recovered from somewhere else and labour is our only flexible cost.”
Another Banks Road businessman said: “I think this is absolutely dreadful.
“We are in the middle of a credit crunch, so surely the council should be helping us out not putting more pressure on us.”