Supermarket giant confirm New Brighton development

Feb 25 2009 by Liam Murphy, Birkenhead News

SUPERMARKET giant Morrisons has signed on the dotted line confirming the contract which will see New Brighton redeveloped.

Although the fourth largest of the UK’s supermarket chains has long been linked with the development of the resort, this is a key step, according to developers.

It will lead to the creation of 300 jobs as part of Neptune Developments’ £60m facelift for the town and marks a significant milestone in New Brighton’s planned regeneration.

Neptune’s development director Rob Mason said they were pleased to be putting the relationship with Morrisons “on a formal footing” with the signing of the contract.

He said: “Morrisons will provide shoppers with much more choice and help to attract visitors to New Brighton.

“The success of the new Floral Pavilion Theatre coupled with the official signing of this deal with Morrisons, as well as the news that we will be building a new Premier Inn and six screen digital cinema, means 2009 has started with a bang for the people of New Brighton.”

The new supermarket will offer around 64,000 sq ft of new retail space as part of Phase Two of Neptune Developments’ ongoing makeover of New Brighton.

Despite re-working their original plans and seeing others dismissed at a public inquiry, the company has continued to push ahead with its revamp of the seaside town.

Morrisons’ development director, Chris Evenson, said: “We look forward to the opening of our new store and providing a purpose-built Morrisons for the people of New Brighton.”