First Carbon Reduction award for Trinity Mirror

Jun 25 2008 by Sue McCann, Birkenhead News

WIRRAL News parent company Trinity Mirror has been given the World’s first Carbon Reduction award.

The company has been awarded the Carbon Trust Standard – a new and prestigious environmental certificate launched this week.

All of Trinity Mirrors papers have been given the award to prove they are tackling climate change by making genuine reductions in their carbon emissions. In the past three years, the group has reduced its carbon emissions by 18.1pc, and is one of only 12 companies nationwide to be awarded the certificate.

Paul Vickers, secretary and group legal director, Trinity Mirror plc, said: “We are delighted to have achieved the Carbon Trust Standard and without the support and genuine engagement of our staff, we wouldn’t have made such impressive progress.

“As a business, this demonstrates to staff, customers and readers that we are serious not just about the challenges facing our industry but how we as a business might impact on the world.”

The accreditation scheme has been created by the Carbon Trust in response to both growing consumer mistrust of organisations’ green claims and confusion among business about how they can reduce emissions and improve efficiency.

Unlike other award schemes, organisations take action themselves by cutting carbon across their own operations and in their supply chain, rather than paying others to reduce via off-setting – a practice known as “green-washing”.

Tom Delay, CEO of the Carbon Trust said: “We congratulate Trinity Mirror on being one of the pioneers in achieving the Carbon Trust Standard and challenge other businesses to follow their example and prove that they too are taking tangible steps to fight climate change.”