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THE Lord Mayor of Liverpool, Councillor Mike Storey CBE, will officially re-launch Johnson Cleaners on Dale Street, Liverpool as an eco-friendly ‘GreenEarth’ cleaners on Friday, November 13, following a £35,000 investment in the store.
The Merseyside-based firm, the UK’s largest cleaning company with 500 branches across the UK, is investing up to £6 million to transform 150 more branches to eco-friendly ‘GreenEarth’ stores by 2012. It has already completed the transformation of 84 of its stores in the past 12 months.
The re-launch of the Dale Street branch also signifies the company’s commitment to environmental issues with its partnership of Trinity Mirror’s ‘It’s our World’ publication, which is dedicated to making Merseyside a greener place to live in.
Johnson Cleaners, with its head office at the King’s Business Park in Prescot, has a long history in the region. The company, which is 192 years old, was first established when the Johnson Brothers first set up a silk dying company on Ranleigh Street, Liverpool, in 1817.
Over its 192 years, Johnson Cleaners has developed its expertise and has always been at the forefront of new methods of cleaning. It now intends to lead the way in ‘greener cleaning’ in the 21st century with GreenEarth.
Johnson Cleaners is master licensor for the innovative GreenEarth cleaning technology in the UK. It is available for the same price as traditional dry cleaning but has no harmful waste products and is proven to be kinder to clothes, skin and the environment.
GreenEarth uses gentle liquid silicone cleaning solvents which come from naturally occurring sand and is proven to give fabric a softer feel with no tell-tale dry cleaning smell.
The newly refurbished Johnson Cleaners Dale Street branch will use the latest eco-friendly equipment for the first time and its shop front and interiors have been transformed with new GreenEarth signage.
Local branch manager, Dawn Doherty, has worked at Johnson Cleaners for 13 years, and has managed the team of three at Dale Street for 11 years.
Commenting on her store’s selection for the new investment, Dawn said: “It’s fantastic we’ve been chosen to be an official ‘GreenEarth’ store. A lot of hard work has gone into refurbishing the branch and we’ve all received additional training on the benefits of using greener cleaning technology.
“We are honoured to have the Lord Mayor of Liverpool unveiling our new store. It’s a great boost for us and reflects really well on the commitment of the team.”
Paul Ogle, managing director of Johnson Cleaners, said: “The introduction of GreenEarth technology to our Merseyside stores is part of a nationwide programme of transformation and demonstrates our ongoing commitment to investing in the future of the business.
“Our customers are demanding more environmentally-friendly products and services and, as the market leader and the largest cleaning company in the UK, we take our responsibilities seriously – to our staff, customers and the environment where we live and work.
“Our partnership with Trinity Mirror also signifies our intention to help tackle climate change by educating the communities in which we operate as a business. By making small changes to our lifestyle, we can make positive changes to the environment and ‘It’s our world’ will help bring this to the fore.”
The company is also working closely with the Carbon Trust on environmental initiatives designed to help reduce the company’s carbon footprint, including branch energy reduction targets, ‘bag for life’ laundry carriers, and a ‘go paper free’ communications campaign for its 500,000 Priority Club customers.
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