WIRRAL food shoppers will be urged to shop smart and waste less this Christmas and New Year as a Merseyside-wide campaign gets under way this week.
The campaign, part of the Merseyside and Halton Waste Partnership’s Love Food Hate Waste drive, aims to cut the mountain of food thrown away in Merseyside homes every Christmas.
It features a 40-second Twelve Days of Christmas-style radio advert and other promotions designed to get the message out to Merseysiders as they shop for festive groceries.
Carl Beer, chief executive of Merseyside Recycling and Waste Authority, said: “People don’t just eat too much at Christmas, they throw away too much as well. This year’s campaign is about getting people to think before they buy the stuff in the first place. Our Christmas message is simple: if you are smarter when you are out shopping then you will waste less – and you’ll end up saving money as well.”
New research from WRAP (Waste and Resources Action Programme) shows that annual UK household food waste has fallen by 1.1 million tonnes (13%) over a three-year period from 8.3 million tonnes to an estimated 7.2 million tonnes – around a fifth of all food purchased.
The reduction in food waste – which is enough to fill Wembley Stadium to the brim – is attributed to rising food prices, reduced disposable incomes and efforts of the national Love Food Hate Waste initiative, which is supported by the Merseyside and Halton Waste Partnership, as well as other local authorities around the country. The average family of four could save £50 a month by making just a few small lifestyle changes, such as making a shopping list and freezing leftovers.
Councillor Joe DeAsha, chairperson of MRWA, said: “We’re slowly changing our behaviour but there’s still a very long way to go before we can say that we’re all doing everything we can to avoid wasting food.”
If your tea bags are approaching their use by date and you’re wondering what to do, the Love Food Hate Waste website can help with their Last Minute Christmas Cake recipe, or try their Cook Once Roast Turkey with onions at www.lovefoodhatewaste.com/recipes.